Stripe, the financial system for businesses, has launched an app marketplace.

The company said that Stripe Apps and the Stripe App Marketplace serve as an “ecosystem for third-party tools”.

The marketplace brings together tools which businesses commonly rely on, storing apps on a singular platform.

Des Traynor, co-founder and chief strategy officer at Intercom, said: “With the Intercom app integrated into Stripe, our customers can investigate issues, answer payment queries, approve refunds, and more from the Stripe Dashboard.”

The new offering also enables businesses to customise the Stripe app and allows the automated sharing of contextual information across apps.

“Let’s say, for example, a business owner wants to automate a targeted message when a customer makes a purchase, sending them a specific discount offer to encourage repeat purchases,” said Jon Fasoli, chief product and design officer at Mailchimp. “The Mailchimp app automatically syncs this customer’s information between Stripe and Mailchimp, streamlining their operations and saving them time.”

Commenting further on the use case for Stripe Apps, Bowen Pan, head of product for Stripe Apps, said: “​​With Stripe Apps, businesses can customise Stripe with their SaaS tools to best serve their customers.

“We’re excited for this new chapter and can’t wait to see the ingenuity of all the apps that developers will build in the months and years ahead.”

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