Digital asset marketplace Bakkt is working with US fast-food chain Quiznos on a pilot enabling customers to pay with bitcoin in select locations.

The pilot will be available at a number of restaurants across the Denver market, including at the local airport.

Customers will be able to purchase their meal with bitcoin using the Bakkt App.

“This is an exciting tentpole moment for us as we connect the next generation of customer experiences to the digital economy,” said Sheela Zemlin, chief revenue officer, Bakkt. “Through this partnership, we are introducing unique experiences to Quiznos customers by enabling them to take advantage of new ways to interact with digital assets and bringing bitcoin utility to the mainstream consumer market.”

The company said that based on how the pilot performs, it may expand the partnership to additional Quiznos locations across the country.

“Partnering with an innovative platform such as Bakkt is appealing to us for a number of reasons, primarily because it allows us to accept bitcoin directly at the point of sale as part of a quick and seamless transaction,” said Mark Lohmann, president of REGO Restaurant Group, which owns Quiznos and other national QSR chains. “As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative and cryptocurrency payment options, we are excited to offer yet another accessible way for customers to buy a meal, in this case, through the Bakkt digital asset wallet.”

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