Telegram adds in-app payments powered by ECOMMPAY

Messaging app Telegram has integrated with ECOMMPAY to let users to make in-app purchases via Telegram Bots.

With the global chatbot marketing growing rapidly, ECOMMPAY-powered payments will provide businesses with access to a new sales channel, enabling them to unlock more revenue, improve audience engagement and build stronger brand loyalty.

Telegram has more than 400 million active users worldwide and is the most downloaded social media app in 20 countries, with more than 40 per cent of users engaging with its chatbots. These users will now be able to purchase cinema tickets, utilities, insurance, travel, and many other services, directly within the app.

The user selects a product or service from their Telegram channel bot and clicks the ‘pay’ button. The Telegram bot automatically creates an invoice and enables the shopper to proceed to the checkout form, where the user enters payment card data unless this has been previously saved. Once the payment is completed, the buyer is redirected to the Telegram business channel.

This new payment integration helps cater to changing payment behaviour, accelerated by the pandemic. As a result of COVID-19, for example, there has been a mass shift towards online learning. If a student has an online lesson, a teacher could send an invoice via Telegram Bots, which could then be paid using ECOMMPAY’s integrated payment solution.

Paul Marcantonio, executive director of ECOMMPAY, commented: “There’s rarely an ‘off the shelf’ solution for companies integrating payments, as every customer is different and there has to be a balance between the merchant’s and the customer’s needs.

"Seamless transactions and a great user experience are a vitally important part of improving conversion rates in business, and by integrating with Telegram we’ll help more businesses increase their revenues and audience engagement.”

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