TSB launches selfie account opening

New research from TSB has revealed that more than half (57 per cent) of over 55s say they never use mobile banking, despite being smartphone users. This is in contrast to 82 per cent of 18 to 34 year-olds who say they use mobile banking.

The findings come as the bank rolls out new functionality which allows customers to open a current account using a ‘selfie’ phone photo, without the need to visit a branch.

The survey was conducted by Opinium Research in July among 2,000 UK adult smartphone owners, finding that 73 per cent of over 55s said they would benefit from being able to do their banking remotely, citing ‘speed’, ‘convenience’ and ‘24/7 access’ as top reasons.

However, only a quarter (26 per cent) of over 50s would open a bank account using their smartphone, compared with 72 per cent of 18 to 34 year-olds. The main reason for not opening a bank account using their mobile was fear of fraud (58 per cent).

TSB identified a cohort of over 55s who use their smartphones daily (91 per cent of over 55s who use smart phones) to take pictures of loved ones (32 per cent), keep in touch with friends and family (61 per cent) and email (41 per cent). But only 11 per cent use their phones for financial activity. Of those who do, 36 per cent use it to look at their balance and 23 per cent to transfer money.

Pol Navarro, TSB’s digital director, commented: “Opening a new account can sometimes feel like an arduous task, but adding this new feature means we take the hassle out of completing the process.”

The bank partnered with Jumio to develop the account opening technology, with the company’s president Robert Prigge adding: "Despite all the talk about digital transformation, few banks are putting the customer front and centre – we're thrilled to be partnering with TSB Bank to streamline the identity verification process and ensure that their new app delivers the convenience, speed, and security that their customers expect.”

    Share Story:

Recent Stories

The Rise of Instant Payments
Instant payments are creating new business opportunities for banks by providing more touchpoints than ever. With these evolutions underway, Featurespace brought leading industry experts together to discuss how they are protecting customers from fraudsters in real time, utilizing innovative and disruptive solutions to reduce fraud. Click here to find out more.

Offloading Cyber Risk in the Cloud
As cyber attacks and data breaches are in the news on an increasingly regular basis - with regulatory penalties and customer trust on the line for financial services firms - it has never been more crucial to be compliant in the cloud.

This video, with Akamai’s EMEA director of security technology and strategy Richard Meeus, will help explain what your company can be doing to make sure it’s not embroiled in the next big fine or front-page scandal.

Using Adobe analytics helps businesses achieve 1.7x customer retention
99% of experience driven FS Businesses consistently use analytics for testing and optimisation, improving customer satisfaction metrics by 1.8 times.

To learn more – please read the 2019 Digital Trends: Financial Services in Focus report. Download here