Starling Bank has partnered with InstaVolt, the rapid electric vehicle charger network, on a new marketing campaign.

The digital bank is now using the charging network as a full-service advertising channel.

“We know that many of our customers care deeply about the environment,” said Anne Boden, founder and chief executive of Starling Bank. “InstaVolt is a driving force in electric vehicle charging and our partnership fits perfectly with that.”

100 InstaVolt chargers will be covered in Starling Bank branded wrap across busy summer destination sites, including strategic A/M road locations.

Starling Bank will also appear in onscreen adverts and have an in-app presence, as the bank continues its mission of being a digital, branchless, paperless bank running on renewable energy.

“We’re delighted to announce this new collaboration with Starling – a bank that is challenging traditional practice and has committed itself to becoming fully net-zero,” said Adrian Keen, chief executive of InstaVolt. “We’re proud to support them on this journey and will be proactive in our efforts towards helping them reach a new breed of consumer.”

Keen added: “The partnership demonstrates the potential that EVs and charging network points offer UK businesses as we head toward net zero targets, and is indicative of growing consumer appetite for hybrid and EV options as the climate change issue becomes more urgent.”

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