Starling advertises on rapid EV charger network

Starling Bank has partnered with InstaVolt, the rapid electric vehicle charger network, on a new marketing campaign.

The digital bank is now using the charging network as a full-service advertising channel.

“We know that many of our customers care deeply about the environment,” said Anne Boden, founder and chief executive of Starling Bank. “InstaVolt is a driving force in electric vehicle charging and our partnership fits perfectly with that.”

100 InstaVolt chargers will be covered in Starling Bank branded wrap across busy summer destination sites, including strategic A/M road locations.

Starling Bank will also appear in onscreen adverts and have an in-app presence, as the bank continues its mission of being a digital, branchless, paperless bank running on renewable energy.

“We’re delighted to announce this new collaboration with Starling – a bank that is challenging traditional practice and has committed itself to becoming fully net-zero,” said Adrian Keen, chief executive of InstaVolt. “We’re proud to support them on this journey and will be proactive in our efforts towards helping them reach a new breed of consumer.”

Keen added: “The partnership demonstrates the potential that EVs and charging network points offer UK businesses as we head toward net zero targets, and is indicative of growing consumer appetite for hybrid and EV options as the climate change issue becomes more urgent.”

    Share Story:

Recent Stories


The Future of Intelligent Finance
FStech Group Editor Mark Evans sits down with Jason Cao, President of Global Financial Services Business Unit, Enterprise BG at Huawei ahead of its Intelligent Finance Summit which was held on 3rd and 4th of June in Shanghai. This Q&A delves into key trends in digital transformation of the financial services industry as well as a look at how data, robotic infrastructure, intelligent storage and innovative technologies are shaping the future for FSIs.

The Rise of Instant Payments
Instant payments are creating new business opportunities for banks by providing more touchpoints than ever. With these evolutions underway, Featurespace brought leading industry experts together to discuss how they are protecting customers from fraudsters in real time, utilizing innovative and disruptive solutions to reduce fraud. Click here to find out more.

Offloading Cyber Risk in the Cloud
As cyber attacks and data breaches are in the news on an increasingly regular basis - with regulatory penalties and customer trust on the line for financial services firms - it has never been more crucial to be compliant in the cloud.

This video, with Akamai’s EMEA director of security technology and strategy Richard Meeus, will help explain what your company can be doing to make sure it’s not embroiled in the next big fine or front-page scandal.