SleekFlow, a software as a service (SaaS) omnichannel social commerce platform, has launched its new UK operation following the conclusion of a £6.6 million ($8 million) Series A funding round.

The latest funding round was led by New York-based venture capital firm Tiger Global Partners, who previously invested in the likes of Facebook, Bytedance, and Toast.

SleekFlow’s platform integrates over 2,500 tools and messaging channels, such as Official WhatsApp Business API, Facebook Messenger and Instagram Business, by utilising smart routing and targeted automation campaigns to help businesses track and retain potential sales leads from on and offline channels.

The new funds will be used to further SleekFlow’s strategic market penetration in Southeast Asia and to continue product development within FinTech and analytics to uncover emerging trends in the one-click checkout process on social media platforms across all dimensions, such as centralised product listing and in-chat payments, the company said.

Craig Johnson, UK sales director at SleekFlow, commented: “I am excited about the opportunity to work alongside Henson and the team to develop and scale-up our UK operation.”

He added: “We have huge plans for this market, supported by a product and services that will revolutionise how organisations operate and communicate through social commerce.”

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