SaaS SleekFlow launches in UK following £6.6m funding round

SleekFlow, a software as a service (SaaS) omnichannel social commerce platform, has launched its new UK operation following the conclusion of a £6.6 million ($8 million) Series A funding round.

The latest funding round was led by New York-based venture capital firm Tiger Global Partners, who previously invested in the likes of Facebook, Bytedance, and Toast.

SleekFlow’s platform integrates over 2,500 tools and messaging channels, such as Official WhatsApp Business API, Facebook Messenger and Instagram Business, by utilising smart routing and targeted automation campaigns to help businesses track and retain potential sales leads from on and offline channels.

The new funds will be used to further SleekFlow’s strategic market penetration in Southeast Asia and to continue product development within FinTech and analytics to uncover emerging trends in the one-click checkout process on social media platforms across all dimensions, such as centralised product listing and in-chat payments, the company said.

Craig Johnson, UK sales director at SleekFlow, commented: “I am excited about the opportunity to work alongside Henson and the team to develop and scale-up our UK operation.”

He added: “We have huge plans for this market, supported by a product and services that will revolutionise how organisations operate and communicate through social commerce.”

    Share Story:

Recent Stories


Meet Evelyn, your Economic Sanctions/PEP/Adverse Media Alert Adjudication Analyst
Meet Evelyn, an Economic Sanctions/PEP/Adverse Media Alert Adjudication Analyst, who uses native AI/ML capabilities to automate the Customer/PEP screening and Negative News screening alert adjudication processes for leading BFS organizations with greater speed, accuracy, and consistency than human analysts.

New Business Frontiers
FStech’s Mark Evans discusses the future of financial services with Liu Jianning of Huawei, covering the limitations that current thinking can impose, how financial institutions can embrace technology to be both agile and resilient, and making space for the organisation to focus on the job of creating innovative business models and on delivering business value for their customers.

The Future of Intelligent Finance
FStech Group Editor Mark Evans sits down with Jason Cao, President of Global Financial Services Business Unit, Enterprise BG at Huawei ahead of its Intelligent Finance Summit which was held on 3rd and 4th of June in Shanghai. This Q&A delves into key trends in digital transformation of the financial services industry as well as a look at how data, robotic infrastructure, intelligent storage and innovative technologies are shaping the future for FSIs.