Adviser and broker finnCap Group and FinTech World Wide Generation (WWG) are providing a digital sustainability monitoring and measurement app, to help firms measure and improve their social, economic and environmental impact.

The Company Tracker is an app on a global multi-stakeholder platform called G17Eco, which allows companies to monitor and measure their sustainability risks and opportunities, with the aim of enhancing their credentials with investors who are increasingly demanding companies prove their impact on society, the economy and the environment.

The launch of the Tracker follows new research highlighting that SMEs’ recognition of the importance of ESG (environmental, social and corporate governance) has not translated into action.

A study by the Quoted Companies Alliance found that while 92 per cent of firms considered themselves “knowledgeable” about ESG, actual practices suggest that the “real number is considerably lower”.

The app incorporates metrics from finnCap’s recently launched ESG Scorecard, which provides small and mid-cap quoted companies with a means to measure their ESG performance against key policies, standards and frameworks.

“The combination of Company Tracker and the ESG Scorecard makes this reporting tool especially useful for SMEs who want to systematically demonstrate how investable they are from an ESG standpoint,” said finnCAP Group.

Manjula Lee, founder and chief executive of World Wide Generation, said: “We want to make sustainability reporting literally and acronymically SIMPLE (strategic, interconnected, meaningful, purposeful, long-term, educative).”

Sam Smith, chief executive of finnCap Group, added: “We believe nothing similar exists in the marketplace - we are taking a pioneering approach that helps companies solve a complex problem which is of increasing importance.”

WWG is the technology partner for the UK government- and City of London-backed Sustainable Development Capital Initiative.

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