Regulators question Goldman Sachs’ Apple card algo bias

Goldman Sachs is facing a probe by the New York financial authorities following online claims that the algorithms it uses to set credit limits for the Apple Card are gender-biased.

New York’s Department for Financial Services confirmed it has launched an investigation after Bloomberg News reported that tech entrepreneur David Heinemeier Hansson posted a series of Tweets alleging he had been offered a credit limit 20 times higher than his wife when they applied for the card, despite her having a higher credit score.

Apple announced it was teaming up with Goldman Sachs to launch its credit card in March this year, amid widespread speculation that the move could mark the beginning of a string of tech giants looking to disrupt the financial services industry. The card launched in the US in August.

Heinemeier Hansson’s accusations of algorithmic bias were followed by an online debate in which Apple co-founder Steve Wozniak claimed that he and his wife had had a similar experience, prompting discussion of the potential for automated decisions driven by algorithms to produce biased results.

In an email statement sent to Reuters, Goldman Sachs said that applicants for Apple Card were evaluated independently according to income and creditworthiness, which took into account credit scores and personal debt.

The bank added that it was possible for family members to receive different credit decisions, but stated that they had not and will not make decisions “based on factors like gender”.

New York's Department for Financial Services confirmed to Reuters that an investigation is being conducted "to determine whether New York law was violated and ensure all customers are treated equally regardless of sex".

    Share Story:

Recent Stories


Creating value together: Strategic partnerships in the age of GCCs
As Global Capability Centres reshape the financial services landscape, one question stands out: how do leading banks balance in-house innovation with strategic partnerships to drive real transformation?

Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Building unshakeable operational resilience in financial services
In today's rapidly evolving financial landscape, operational resilience has become a critical focus for institutions worldwide. As regulatory requirements grow more complex and cyber threats, particularly ransomware, become increasingly sophisticated, financial services providers must adapt and strengthen their defences. The intersection of compliance, technology, and security presents both challenges and opportunities.