RBS Group to rebrand as NatWest

The Royal Bank of Scotland (RBS) has announced plans to rebrand its parent group to NatWest later this year, as its new chief executive seeks the “start of a new era”.

The major rebranding exercise, which will see the group comprising RBS, NatWest and Ulster Bank operate under the name NatWest Group, came along with a near doubling of annual profits to £3.1 billion, from £1.6 billion the year before.

The move is seen as an attempt by Alison Rose, who took up the reins at the UK’s fourth largest bank late last year, to draw a line under an association with the 2008 financial crisis, when RBS received a £45 billion government bailout. The bank is still 62 per cent state owned.

Rose, a 25-year veteran of RBS, said the rebrand would not result in any changes to services for RBS or NatWest customers, or result in job losses. There will also be no name changes to RBS branches. It is part of a wide-reaching strategy set out by Rose to focus on the bank’s social purpose and adapt to changing customer expectations.

As part of its full year results, RBS announced plans to stop lending to coal companies by 2030 and pledged to make its operations “net carbon zero” by the end of this year. The group has also said it would “at least halve the climate impact” of its financing operations by the end of the decade.

Rose said: “Today marks the start of a new era for our bank as we announce our new purpose – to champion potential, helping people, families and businesses to thrive.

“These results are a reminder of the strong foundations we have built. Our profits are up, our capital remains strong and this year we will have returned a further £2.7 billion to our shareholders.”

However, she said: “Our performance doesn’t yet match the potential that exists in this bank; we can deliver so much more.”

    Share Story:

Recent Stories


Creating value together: Strategic partnerships in the age of GCCs
As Global Capability Centres reshape the financial services landscape, one question stands out: how do leading banks balance in-house innovation with strategic partnerships to drive real transformation?

Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Building unshakeable operational resilience in financial services
In today's rapidly evolving financial landscape, operational resilience has become a critical focus for institutions worldwide. As regulatory requirements grow more complex and cyber threats, particularly ransomware, become increasingly sophisticated, financial services providers must adapt and strengthen their defences. The intersection of compliance, technology, and security presents both challenges and opportunities.