Primer raises £14m to support merchant payments

Primer, a payment consolidation and checkout API technology provider, has raised £14 million Series A funding in a round led by Accel.

Existing investors Balderton, SpeedInvest and Seedcamp participated in the funding round and were also joined by RTP Global.

The investment brings Primer’s total funding to £17.8 million, coming weeks after the initial launch of the company’s platform, and ten months since the company’s founding.

Primer says it will use the funds to expand business development efforts internationally and to scale its remote-first product and engineering organisation.

Primer enables e-commerce merchants and online payment facilitators to connect and maintains merchants' entire payment ecosystems through a unified API and checkout.

Connections can include payment service providers (PSPs), payment methods, fraud mitigation providers, chargeback services, subscription billing engines, BI tools and loyalty and rewards platforms.

Primer was founded by ex-PayPal employees Paul Anthony and Gabriel Le Roux in January this year.

Anthony said: “During our time at PayPal we saw first-hand the technical burden online merchants face trying to offer the best payment experiences to their customers globally.

“Our low-code approach enables merchants’ to manage and expand their payment ecosystems and maintain sophisticated payments logic with a familiar workflow UI.”

Sonali De Rycker, a partner at Accel, will join Primer’s board following the round. She said: “Primer’s platform addresses a multitude of issues that merchants have to solve as they grow their business in today’s fragments payments world.

“The massive acceleration in cross-border commerce as a result of the pandemic has only further highlighted this need.”

    Share Story:

Recent Stories


Safeguarding economies: DNFBPs' role in AML and CTF compliance explained
Join FStech editor Jonathan Easton, NICE Actimize's Adam McLaughlin and Graham Mackenzie of the Law Society of Scotland as they look at the role Designated Non-Financial Businesses and Professions (DNFBPs) play in the financial sector, and the challenges they face in complying with anti-money laundering and counter-terrorist financing regulations.

Ransomware and beyond: Enhancing cyber threat awareness in the financial sector
Join FStech editor Jonathan Easton and Proofpoint cybersecurity strategist Matt Cooke as they discuss the findings of the State of the Phish 2023 report, diving into key topics such as awareness of cyber threats, the sophisticated techniques being used by criminals to target the financial sector, and how financial institutions can take a proactive approach to educating both their employees and their customers.

Click here to read the 2023 State of the Phish report from Proofpoint.

Cracking down on fraud
In this webinar a panel of expert speakers explored the ways in which high-volume PSPs and FinTechs are preventing fraud while providing a seamless customer experience.

Future of Planning, Budgeting, Forecasting, and Reporting
Sage Intacct is excited to present FSN The Modern Finance Forum’s “Future of Planning, Budgeting, Forecasting, and Reporting Global Survey 2022” results. With participation from 450 companies around the globe, the survey results highlight how organisations are developing their core financial processes by 2030.