Nationwide trials contactless poster donations

Nationwide is trialling ‘smart posters’ which enable the public to donate to homeless people when visiting the cash machine.

Made possible by embedded contactless technology, the pilot project is live in Bath, Somerset. The default payment is set at £3, but people can tap multiple times should they wish to give more.

The ‘Good Start Tap to Donate’ scheme, which is managed by local homeless charity Julian House, was developed with Nationwide and Bath Business Improvement District. All money raised will go towards the Julian House Good Start fund, which will help improve and eradicate homelessness in Bath and North East Somerset.

It was felt that putting the device next to the cash machine at the bank’s Union Street branch - an area where homeless people frequent - would maximise donations due to footfall and awareness.

During 2018, the number of contactless payments made in the UK increased by 31 per cent to 7.4 billion payments, according to UK Finance, while the amount of people carrying cash is in decline. Other charities and not-for-profit organisations, including The Big Issue, have also recently turned to contactless payments as a way of securing revenue.

Nationwide branch manager Stephanie Pritchard said: “At a time when many people don’t have spare change or may not wish to hand it directly to someone who is homeless, having a contactless point in the window of the branch has bridged the gap.

“This novel way of raising money for a fantastic cause is a great example of how technology is playing a role in helping society one tap at a time.”

Roanne Wootten, operations director for Julian House, added: “Tapping could fund welcome packs, which include toiletries and sanitary products in crisis accommodation, new bedding and essentials when moving into supported housing, a birth certificate, a passport or a driving licence.”

    Share Story:

Recent Stories


Creating value together: Strategic partnerships in the age of GCCs
As Global Capability Centres reshape the financial services landscape, one question stands out: how do leading banks balance in-house innovation with strategic partnerships to drive real transformation?

Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Building unshakeable operational resilience in financial services
In today's rapidly evolving financial landscape, operational resilience has become a critical focus for institutions worldwide. As regulatory requirements grow more complex and cyber threats, particularly ransomware, become increasingly sophisticated, financial services providers must adapt and strengthen their defences. The intersection of compliance, technology, and security presents both challenges and opportunities.