Lloyds Bank has launched new push notifications for its mobile banking customers, as part of its cashback scheme.
Customers who have registered with the Lloyds mobile banking app and Everyday Offers cashback programme will be notified when new offers become available, and when a cashback payment has been credited to their account.
The Everyday Offers scheme provides cashback discounts at selected grocery, clothing and homeware retailers and restaurants. Winners of the ‘It’s On Us’ competition – where Lloyds repays a purchase transaction worth up £500 – will also receive push notifications telling them of their win.
In addition, customers that pair their smart watch with their phone will get these push notifications sent straight to their wrist.
Adrian Bryant, director of digital at Lloyds Bank, said: “In a busy world, we are constantly thinking of new ways to help customers interact with us more efficiently. The new push notifications will make it more convenient for customers to get the latest updates on their Lloyds Bank Everyday Offers rewards.”
He added that 1.5 million Lloyds customers had so far downloaded the bank’s mobile app.
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