InsurTech Marshmallow partners the AA

Digital insurance provider Marshmallow is partnering with the AA to provide customers who add breakdown cover to the policy to receive a range of roadside and vehicle-related issues.

The InsurTech’s tie-up with the AA will offer customers the option to add Marshmallow Assist to their policy, which will include the AA’s Roadside Assistance, Home Start and National Recovery services.

Marshmallow said the option is also open to drivers who would like to make the switch to electric vehicles, with the breakdown provider employing scores of EV trained technicians and providing its Freewheeling Hub which enables patrols to tow EVs in a range of circumstances.

Marshmallow was launched in 2017 with the aim of making insurance more inclusive and to provide cover to those unable to secure it elsewhere, such as low income and migrant applicants.

Following an $85mn Series B fundraise, which valued the company at $1.25bn, Marshmallow said it has ‘ambitious plans’ for further growth.

Oliver Kent-Braham, CEO and co-founder at Marshmallow, said: “Marshmallow was established with customers front of mind and, as we grow, reducing driver stress remains our priority. Partnering with the AA is another key milestone and one which will enable us to ensure our customers get the very best experience at every stage of their journey.”

Gavin Franks, director of business services at the AA, added: “Our partnership with Marshmallow is the perfect fit as customer service is so important to both businesses. We’re excited to be working with such a dynamic organisation, that’s made such a real difference in making insurance accessible and affordable to so many – and its rapid growth is set to continue. We’ll be giving Marshmallow’s drivers total confidence that they’re supported at every stage of their journey.”

    Share Story:

Recent Stories

Meet Evelyn, your Economic Sanctions/PEP/Adverse Media Alert Adjudication Analyst
Meet Evelyn, an Economic Sanctions/PEP/Adverse Media Alert Adjudication Analyst, who uses native AI/ML capabilities to automate the Customer/PEP screening and Negative News screening alert adjudication processes for leading BFS organizations with greater speed, accuracy, and consistency than human analysts.

New Business Frontiers
FStech’s Mark Evans discusses the future of financial services with Liu Jianning of Huawei, covering the limitations that current thinking can impose, how financial institutions can embrace technology to be both agile and resilient, and making space for the organisation to focus on the job of creating innovative business models and on delivering business value for their customers.

The Future of Intelligent Finance
FStech Group Editor Mark Evans sits down with Jason Cao, President of Global Financial Services Business Unit, Enterprise BG at Huawei ahead of its Intelligent Finance Summit which was held on 3rd and 4th of June in Shanghai. This Q&A delves into key trends in digital transformation of the financial services industry as well as a look at how data, robotic infrastructure, intelligent storage and innovative technologies are shaping the future for FSIs.