FinTech pirkx appoints board members after £1m fundraise

FinTech startup pirkx has announced the addition of a former chief executive and a Google executive to its top team, following a £1 million seed funding raise.

The company, which provides a package of benefits and savings solutions for gig economy and small business workers, has hired former Google UK and Ireland managing director Dan Cobley as chairman.

He will be joined on the board by former T. Rowe Price Global Investment Services boss Todd Ruppert, who will sit as a non-executive director.

The announcement comes as Pirkx announces it has raised nearly £1 million in seed funding, with contributions from Vala Capital and SyndicateRoom. The company is planning to use the money to expand its operations into new territories, including South Africa and the United States.

Most recently, Cobley led the FinTech portfolio for Blenheim Chalcot, chairing three fast-growth FinTech companies: SalaryFinance, BusinessFinanceCompared and ClearScore.

Until late 2014, he was managing director at Google UK & Ireland, and previously held posts as vice president of brand and marketing for Capital One Europe, marketing director for Ask Jeeves, and marketing director at Pepsi/Walkers.

Ruppert brings over 40 years of experience in the financial services industry. In addition to his time at T. Rowe Price, he was a venture partner at $10 billion venture capital firm Greenspring Associates, chairman of Q Ventures, and an advisor to venture firm Antler.

They join the team consisting of Stella Smith (founder and chief executive), Craig Caveney (chief technology officer), Ella Hamilton (Australian managing director) and Daniel Shakhani (co-founder).

Smith commented: “I’m delighted to appoint Dan and Todd - they both bring fantastic experience and knowledge to pirkx and I know they’re going to be able to help pirkx achieve its mission to bring affordable wellbeing services to more people.”

    Share Story:

Recent Stories


Creating value together: Strategic partnerships in the age of GCCs
As Global Capability Centres reshape the financial services landscape, one question stands out: how do leading banks balance in-house innovation with strategic partnerships to drive real transformation?

Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Building unshakeable operational resilience in financial services
In today's rapidly evolving financial landscape, operational resilience has become a critical focus for institutions worldwide. As regulatory requirements grow more complex and cyber threats, particularly ransomware, become increasingly sophisticated, financial services providers must adapt and strengthen their defences. The intersection of compliance, technology, and security presents both challenges and opportunities.