Ex-EU commissioner joins UK finance start-up

Lord Hill of Oareford, the former EU commissioner for financial services, is joining the advisory board for UK based financial services start-up W1tty.

Following the FinTech’s launch, which will initially target generation Z, students, and other young people starting their first jobs, the company promises a suite of services, including: made to measure finance plans, money transfer, multiple accounts, video call customer service, financial education by video and podcast and crypto capability.

The business, headquartered in London but operating internationally, successfully secured for an Electronic Money Institution [EMI] licence in Lithuania, and now has full passporting rights to operate across the European Economic Area (EEA).

Jonathan Hill, a former leader of the House of Lords and Chancellor of the Duchy of Lancaster who recently led the UK Government’s Listings Review, brings experience of financial services regulation in both the UK and the EU.

“Having watched FinTech develop since my time as European Commissioner, I am excited by what W1TTY can bring to the market,” said Lord Hill.

"W1tty has something different to offer and I look forward to working with Ammar and his team as they work to turn their vision of a financial services business built around the customer into reality.”

The company is launching its smart finance app in Lithuania and Poland later this year.

    Share Story:

Recent Stories


Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Transforming document management into a strategic advantage for financial institutions
In this exclusive fireside chat, John Rockliffe, Pre-Sales Manager at d.velop, discusses the findings of Adapting to a Digital-Native World: Financial Services Document Management Beyond 2025 and explores how FSIs can turn document workflows into a competitive advantage.

Sanctions evasion in an era of conflict: Optimising KYC and monitoring to tackle crime
The ongoing war in Ukraine and resulting sanctions on Russia, and the continuing geopolitical tensions have resulted in an unprecedented increase in parties added to sanctions lists.