Dashlane has closed a $110 million Series D funding round led by Sequoia Capital.

The credential and digital identity management solution will welcome Sequoia’s Jim Goetz to its board of directors, and also sealed investment from Rho Ventures, FirstMark Capital and Bessemer Venture Partners in the round.

It will use the funds to enhance its core product, add new capabilities to better address the needs of consumers and businesses of all sizes, and build its brand.

Dashlane also announced that Joy Howard will join the firm as chief marketing officer, moving from the same position at Lyft in August. In her new role, she will oversee the global marketing function as well as all policy-related initiatives. Howard previously held leadership positions at Sonos, Patagonia, Nike and Coca-Cola.

“For years the tech community has maintained that people don’t care enough about their digital security to invest in real protection,” said Howard. “We don’t believe this is true, rather, people care deeply about protecting their digital identities, but lacked the effective means.”

Emmanuel Schalit, Dashlane’s chief executive, added: “Billions of people and millions of businesses around the world feel the pain of digital identity – from breaches to stolen identities and the nuisance of remembering passwords.

“With this new capital and the addition of Joy to our leadership team, we have the resources to increase our product leadership, grow the team, and build the brand that will define the future of digital identity protection.”

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