Visa launches tool for AI-driven shopping

Visa has launched a new tool which it says will make it easier for businesses to connect to and participate in AI-enabled commerce.

The payments company said the platform, called Intelligent Commerce Connect, will offer more ways for AI agents to pay and merchants to accept agentic transactions in a single integration.

The tool acts as a network, protocol and token-vault-agnostic “on ramp” to agentic commerce for agent builders, merchants and enablers.

Visa said the new solution enables secure payment initiation, tokenisation, spend controls and authentication through a single integration via the Visa Acceptance Platform.

It integrates Visa Intelligent Commerce APIs, which are used to process agent purchases using Visa cards, and other networks’ APIs, allowing agents to pay with both Visa and non-Visa cards.

Visa said this provides more choice in how agents can pay, which will make it easier for the entire ecosystem to adopt agentic payment experiences.

Visa said the new tool has several benefits, including allowing customers to discover and buy products within an AI platform by making merchant catalogues discoverable on them.

Additionally, Visa said the new solution supports enablers processing agentic transactions on merchants’ behalf, as the company can handle orchestration and PCI compliance for enablers supporting merchant transactions.

The tool also works with major token vault providers, allowing agent platforms to plug into existing credential infrastructure and avoid being locked into a single token vault or vendor.

Visa said the solution is currently in a pilot phase with select partners, including AWS, Diddo and Payabli, and will be expanded to more partners later this year.

Mandy Lamb, head of value-added services for Europe at Visa, said that AI agents have the potential to change how people shop and buy, but this can only happen if people feel confident in letting technology act on their behalf.

“Payments depend on trust, security and choice,” she added. “Intelligent Commerce Connect provides that foundation for agent led commerce, enabling businesses to innovate without compromising control or protection.”

In March, JPMorgan Payments announced plans for a similar product that would enable merchants to sell directly through large language models like Gemini and Copilot.



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