Insurance and reinsurance broker McGill and Partners is collaborating with Artificial Labs (Artificial) on the roll out of a digital platform for brokers.

The platform is designed to help brokers manage the full placement lifecycle, from submission to bind and streamline downstream processing.

According to McGill, the digital platform ensures that key data, marketing activity, and contract documents are managed in one secure environment.

It aims to provide valuable client and broking insights, whilst also supporting the next phase of the insurance broker's AI initiatives.

The company will also create the fully integrated, end-to-end tool in tandem with its existing Salesforce and Google partnerships.

The business said the move would give brokers the digital tools needed to "maximise their focus on client relationships and market engagement", as well as reduce time spent on administration.

McGill is the first broker to adopt Artificial's platform end-to-end.

“This is a critical part of our ‘digital-first’ strategy and reinforces our commitment to building market-leading tools," said Nick Williams-Walker, chief operating officer, McGill and Partners. "We are creating a best-in-class digital broking environment that empowers our colleagues to focus on what they do best – delivering great outcomes for our clients.”

The platform, which is will fully integrated into the McGill and Partners digital ecosystem, will be rolled out globally in a phased approach starting with all UK and Europe specialty areas through the rest of 2025 and into 2026.

Headquartered in London, McGill has offices in Bermuda, the US, Ireland, Australia, Switzerland and Sweden.

The firm says it has significant backing from funds affiliated with global private equity firm Warburg Pincus, alongside founder and employee ownership.

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