London-based startup Finimize, who aim to make finance more accessible to Millennials, has raised £450,000 in a seed funding round led by Passion Capital.

The funds will be used to build the firm’s team as well as enabling it to continue the development of Finimize MyLife – a new free-to-use platform for Millennials looking to get their financial life on track.

Requiring no knowledge or experience of finance, Finimize MyLife aims to help people take control of their future in three minutes by providing a detailed and personalised financial plan guided by Finimize’s research and algorithms.

The platform will launch in alpha in December this year to the top 500 people on the waiting list, before launching in beta in early 2017.

Max Rofagha, founder and CEO of Finimize, said: “Finimize MyLife is finally bringing financial advice into the 21st century, and this funding will allow us to continue developing the platform and building our team. We are committed to simplifying the complex finance world by helping our generation understand the options open to them and take control of their financial lives.”

Eileen Burbidge, partner at Passion Capital, added: “We, at Passion Capital, are thrilled to be working with Max, Scott and the entire team at Finimize in order to improve financial literacy – and the company's traction shows how impactful this team will be.”

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