European digital investment platform Bitpanda has named Irina Nicoleta Scarlat as the company’s first chief growth officer.

Scarlat previously held the role of global head of growth at Revolut, having joined the company in 2018. There she built the challenger bank’s growth machine, led the growth teams in CEE and helped grow its user base from one million to 15 million globally.

Bitpanda, Austria’s first unicorn company, currently has over 2.5 million users and 500 employees.

In her newly created role, Scarlat will take over the Austrian company’s business developement and marketing teams, overseeing the company's expansion plans.

Throughout 2020, Bitpanda opened offices in France, Spain, Turkey and Italy, opening an innovation hub in Krakow.

The platform now intends to expand into new European markets, with plans to open a tech hub and office in Barcelona, alongside future talent hubs in London, Milano, Paris, Berlin and Istanbul.

“Irina has a proven track record of breaking into and rapidly scaling new markets in the FinTech industry,” said Eric Demuth, chief executive of Bitpanda. “At Bitpanda, we have ambitious growth plans and as we continue in our hypergrowth journey, we are confident that with Irina leading our country management and expansion efforts, as well as our Business Development and Marketing teams, we will not only diversify into new markets but will also accelerate the growth of our current operations."

Demuth added: “Her unique experience in fast-paced environments combined with her ambition, drive and global mindset will help us bring the world of investing closer to everyone, everywhere.”

Irina Nicoleta Scarlat, Bitpanda CGO, said: “Europe is lagging behind the US & Asia markets when it comes to investment literacy and many people are unaware of the possibilities they have at their fingertips. I strongly believe in Bitpanda’s mission to change this by offering people instant access to financial products as well as the resources they need to properly understand them.

"On top of all this, Bitpanda is a company with an amazing culture, balancing hypergrowth with care for their teams, and I immediately sensed this when speaking with both the founders and executive team. I am delighted to be joining this incredible company and am confident that we’ll grow Bitpanda into the number one investment platform in Europe and beyond, together.”

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