Barclays has named Sid Azad as head of mass affluent and growth and confirmed Nick May as head of Crown Dependencies, strengthening leadership across its private bank and wealth management UK and Crown Dependencies businesses.

Azad will lead a unified mass affluent franchise and help shape growth strategy across the continuum, drawing on more than two decades in global financial services. He joins from McKinsey & Company, where he was a partner and co-led the European wealth and asset management practice, advising banks, insurers and wealth managers on digital transformation, growth strategy and operating model redesign. Barclays said the appointment underscores its push for accessible, intuitive and personalised investment solutions for mass affluent clients.

May will succeed Paul Savery as head of Crown Dependencies from November and join the private bank and wealth management leadership team following Savery’s retirement. He rejoined Barclays in August 2024 and is currently global head of the fiduciaries business. His earlier career includes senior posts at HSBC, where he served as head of Europe and international and head of Channel Islands private banking, bringing international experience across client segments and regulatory environments.

“These changes reflect our continued investment in leadership that drives innovation. I’m delighted to welcome Sid and Nick to the team, and confident that their experience and vision will help us deliver differentiated client experiences. I also want to extend my heartfelt thanks to Paul for his remarkable service and stewardship over the past four decades,” said Mo Syed, head of private bank and wealth management UK and Crown Dependencies.

Barclays highlighted Azad’s remit to scale tech-enabled propositions and digital platforms as the bank targets growth in the mass affluent market through integrated offerings spanning everyday banking, lending and investments. The bank said a single leadership line for this client set is intended to sharpen execution and align product, distribution and service.

In the Crown Dependencies, May will steer the franchise through leadership transition while maintaining continuity for clients across Jersey, Guernsey and the Isle of Man. Barclays noted Savery’s four-decade tenure and said the succession plan is designed to preserve long-standing relationships and operational stability.

The combined moves align with the group’s broader strategy to deepen client engagement across wealth and private banking, leveraging international expertise and digital capabilities to support growth and service differentiation.

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