PensionBee could give its customers the opportunity to become shareholders as part of plans to float on the London Stock Exchange.

The digital pensions platform, founded in 2014, said that if it does decide to proceed with the IPO, the move would provide the opportunity for its customers to share in the next phase of its growth.

The pensions provider is working with PrimaryBid, the LSE-backed retail investor platform, to give its active customers, who are located and resident in the UK, the ability to register their interest in buying shares in PensionBee (or its future parent company) ahead of any prospective IPO.

Announcing the move, PensionBee said it would be the first company to use its technology in this way and use its Open API to connect interested customers’ accounts to PrimaryBid, making the process of applying to participate in any customer offer fully digitised and seamless.

However, the company was keen to point out that no firm decision has yet been taken whether to proceed or not with an IPO.

PensionBee said that active customers who register their interest via PrimaryBid will not be committed to participating in any future offer if PensionBee proceeds with its plan to IPO, PensionBee (or its future parent company) will publish a prospectus which active customers should base their investment decision on.

Any application for shares in the prospective IPO would be subject to standard terms and conditions set out in the prospectus, the company said.

Romi Savova, chief executive at PensionBee, said: “Customers can too often be an afterthought during an IPO but our customers have always been at the heart of what we do, and we wouldn’t be where we are today without them.

“Providing our customers with an opportunity to share in our growth journey has always been a key motivation in our reasons for floating. Working with PrimaryBid will make this possible, giving customers adequate notice and opportunity to register their interest, while helping to ensure that the process is as inclusive as possible.”

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