Novus has teamed up with Visa and Railsbank to launch a new digital banking app that rewards concious consumers for sustainable purchasing choices.

The new platform will give customers real-time impact points that can be spent, saved, and tracked via the app.

“Our partnership with Visa not only provides us with the ideal platform to help drive positive change but will add incredible value to the Novus customer journey, improve our member experience and increase the accessibility of our distinctive solutions to the wider market,” said chief executive and co-founder of Novus, Hristian Nedyalkov. “As one of the only digital banking apps in the UK to focus on and incorporate specific features that appeal to the conscious consumer – someone who actively bases their daily financial activity around making a positive social, economic or environmental impact – we are confident that we can work towards our vision of becoming a holistic solution for this growing user segment and are extremely excited for Visa to be a part of that journey.”

Jill Docherty, executive director, business development at Visa said: “Digital payments can empower consumers to understand, measure and manage the social and environmental impact of their everyday spend. We are thrilled to be working with Novus on the launch of their innovative solution which will help conscious consumers use their purchasing power for good.”

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