Data-driven FinTech Certua has acquired InsurTech startup the Surely Group.

The deal follows the launch of Certua’s Enterprise Insurance platform last year, which lets distributors to ‘plug in’ via Application Programming Interfaces (APIs).

The Surely Group was founded in 2013 and provides a cloud-based platform that works on all devices, is multi-lingual and multi-currency, and operates in a Software-as-a-Service (SaaS) model. The system enables a customer or broker to obtain a quote for an insurance product, buy and manage it online.

A statement from Certua explained that the acquisition will bolster its distribution proposition, following increased demand from distributors to provide end-to-end customer journeys, while enabling insurers and re-insurers to reach previously inaccessible distribution channels.

Tom Williams, chief executive at Certua said: “The combined unique suite of services enables us to offer genuinely differentiated propositions in alternative digital markets – our joint capabilities bolster our current proposition and satisfy the high demand we have been seeing for integrated user journeys in addition to core administration and data science.”

Surely chief executive Larry Shapiro added: “The insurance industry is finally digitising and modernising, and the Surely team will benefit from the larger scale of an expanded group.”

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