Bink has appointed senior leaders from HSBC and Visa to its executive team as it expands into new markets.

FinTech, which links a customer’s payment cards to participating retailers’ loyalty and customer engagement programmes, has recruited Jose Jimenez Mancha as chief commercial officer (CCO) Marty Kerr as regional head Asia Pacific.

Bink’s technology ensure that customers are identified and automatically rewarded every time they shop, eliminating the need to carry around physical loyalty cards. The company has formed strategic partnerships with both Barclays and Lloyds Banking Group.

Jimenez Mancha joins Bink after a career in banking and the payments sector, having worked for HSBC and American Express in a variety of leadership roles, most recently as global head of sales and distribution business development & performance at HSBC.

His most recent project was leading a global business development transformation team to accelerate the digitalisation of HSBC, an experience which Bink said sets him in good stead to support the company as they scale their banking partners.

Commenting on his appointment Jimenez Mancha:“I am delighted to join Bink and am exceptionally inspired by the way the business is reinventing loyalty for the future. I look forward to working with such a talented team and to expanding internationally whilst continuing to develop our strong relationships with Barclays and Lloyds Banking Group.”

Kerr joins Bink to head up expansion into Australia, and brings to the company experience in leadership roles across Lloyds Bank, American Express and most recently Visa, where he was country manager for New Zealand & South Pacific and the Asia Pacific regional head for pricing and interchange.

Mike Jordan, Bink CEO said:“Jose and Marty are pivotal to our plans to scale the Bink business in 2022. Their individual expertise will significantly support in accelerating our growth as we bring on our new banking partners in the UK as well as new markets like Australia. Through this we give retailers a unique, highly cost-efficient and seamless way to connect with more customers, revolutionising the loyalty market as we know it.”

Share Story: