Banks must get digital offering right, says HSBC

Customers are now expecting their digital services and products to improve, meaning banks have no choice but to 'get it right', according to HSBC Kinetic’s head of risk.

A drive towards digital banking services triggered by the pandemic has exposed more customers to ways in which the digital economy works, said Vinita Ramtri, head of risk at HSBC Kinetic UK, at the Branch Transformation conference.

Now many customers who once were hesitant are more comfortable with using digital services, she said.

Customers are now also using digital options for a wider range of products and services.

“First, it was about branch with or without digital,” said Ramtri. “Now it’s about digital with or without a branch.”

But she warned that banks should not choose digital transformation and automation for the sake of it.

Implementing technology must always be about giving customers the right experience and getting the right product or channel, she said, adding that with "infinite data" it’s so easy to get lost.

“You need to be clear on what you want to get out of it,” she added. “Rather than saying I’m going to automate 20 per cent of the business, It’s better to have a target relevant to a problem, scaling it right back to think of the right strategy.”

Ramtri also highlighted some of the key risks that banks must be aware of when rolling out their digital channels:

• The risk of the technology itself and its impact on other risks like service availability and suitability

• The risk around doing what the branch is doing in a digital format; how well will customers understand the product they once acquired in branch?

• Consideration for vulnerable customers; it’s very difficult to identify a vulnerable
customer full stop, but it’s even harder on digital channels to work out who probably needs more help.

• Potential for fraud - it’s much easier to trick people online.

• Third party risk: partnering with people can highlight issues around who has a bank or customer’s data and what is being done with it.

    Share Story:

Recent Stories


Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Transforming document management into a strategic advantage for financial institutions
In this exclusive fireside chat, John Rockliffe, Pre-Sales Manager at d.velop, discusses the findings of Adapting to a Digital-Native World: Financial Services Document Management Beyond 2025 and explores how FSIs can turn document workflows into a competitive advantage.

Sanctions evasion in an era of conflict: Optimising KYC and monitoring to tackle crime
The ongoing war in Ukraine and resulting sanctions on Russia, and the continuing geopolitical tensions have resulted in an unprecedented increase in parties added to sanctions lists.