PayPal has announced Pay in 4, a short-term instalment payment offering.

Launching initially in the US, it is aimed at helping merchants drive conversion, revenue and customer loyalty without taking on additional risk or paying any additional fees, while letting consumers make a purchase worth between $30 and $600 and pay over four, interest-free instalments, over a six-week period.

Pay in 4 will also appear in the customer's PayPal wallet, so they can manage their payments in the PayPal app.

"In today's challenging retail and economic environment, merchants are looking for trusted ways to help drive average order values and conversion, without taking on additional costs,” said Doug Bland, senior vice president for global credit at PayPal.

"With Pay in 4, we're building on our history as the originator in the buy now, pay later space, coupled with PayPal's trust and ubiquity, to enable a responsible and flexible way for consumers to shop while providing merchants with a tool that helps drive sales, loyalty and customer choice."

Along with Pay in 4, PayPal also offers PayPal Credit, a reusable line of credit with various promotional offers built in like six months special financing and Easy Payments, available in the US and UK.

It also offers PayPal Ratenzahlung and Paiement en 4X - instalment products in the German and French markets - and Pay After Delivery, a buy now, pay later offering in Australia, Canada, France, Germany, Spain, the Netherlands and UK.

Merchants and partners - including Aldo Group, Blinds.com, BigCommerce, Swappa and WooCommerce - have seen success driving conversions and attracting new customers by making PayPal's flexible financing options available.

"Through our co-marketing efforts, we've been able to tap into PayPal Credit's millions of loyal subscribers to profitably grow our business while simultaneously increasing average order values,” commented Samantha Quagliano, vice president of marketing at Blinds.com.

Pay in 4 will be available to consumers on qualifying purchases during the fourth quarter this year.

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