NatWest Group has announced it is creating a personalised banking experience with Amazon Web Services (AWS).
The partnership aims to bring together data from across the bank, which NatWest says will help it “gain an even deeper understanding of its customers’ interactions”.
The bank said that by using machine learning and data analytics from AWS, it can derive new insights and be able to predict to future banking needs across its retail, wealth, and commercial operations.
“Collaborating with Amazon Web Services is an exciting step in our journey to become a truly data-driven bank,” said NatWest Group chief executive, Alison Rose. “A bank that delivers sustainable growth by building closer and deeper relationships with the 19 million customers we serve; meeting their evolving needs and taking action on the issues they care about.”
Rose added: “This collaboration recognises the strength of our vision, our people, and our data capability. It will allow us to better serve our customers across the bank by developing financial products that are frictionless, more personalised, and easier to understand and compare. By working with AWS we can achieve this quickly, easily and at scale.”
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