Miss Kaya has become the first licenced financial robo-advisor in Singapore, designed specifically to suit the needs of women. The firm stated that the new solution serves to ‘empower women to achieve longer-term financial goals’.

Miss Kaya will help users in Asia through a new budgeting tool and an e-wallet with a Miss Kaya debit card. Customer goals, risk appetite and profile information are taken into account by the system, providing users with a more personalised experience.

Gina Heng, founder of Miss Kaya, said: “The jargon, financial lingo, analogies, and more, all are designed to be relevant to those already familiar with finances. This makes it daunting for the modern woman to feel confident with their personal finances or feel eager to invest.”

Miss Kaya is currently available to high net worth individuals but plans are underway to make the robo-advisor accessible to retail investors in the “near term”.

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