Lloyds partners Callsign for digital ID
Written by Hannah McGrath
Lloyds Banking Group is partnering with digital ID firm Callsign as it builds its range of digital identification and authentication solutions.
Callsign’s technology works by using artificial intelligence (AI) and machine learning (ML) systems to process multiple real-time data points to conduct multi-factor authentication and transaction approvals.
Lloyds said Callsign’s platform would be rolled out to all customers across its core banking brands.
The deal comes as Lloyds continues with a £3bn strategy to drive the next phase of its banking services, with a focus on technology and people.
Zia Hayat, chief executive and founder of Callsign said: “Our solution will enable the bank to go even further in maintaining a premium customer experience when it comes to identification, traditionally a challenging thing to achieve."