Klarna-rival DivideBuy secures £300m investment

UK Buy Now, Pay Later (BNPL) firm DivideBuy has secured a £300 million investment to accelerate its growth.

500 retailers, including Cloud Nine and Simba Sleep, are already using the company’s technology.

Earlier this year, the Staffordshire-headquartered business hit £150 million in gross merchandise value. The flexible payment firm said that it is on track to increase this number by £25 million by the end of the year.

“DivideBuy has one goal - to make Buy Now, Pay Later transactions easy and accessible to retailers and customers,” said Rob Flowers, founder and chief executive of DivideBuy. “The sheer scale of this investment underlines the strength of DivideBuy’s business model, and how we’re revolutionising the POS finance sector by owning the full lending journey with assistive technology, automated soft credit checks and transparent lending with no hidden fees.”

The chief exec said that the money would enable the business to expand its BNPL service to more retailers.

In 2019, DivideBuy secured more than £60 million of equity investment and debt financing from private equity investors, which was used to develop its technology and provide leverage to accelerate its lending.

    Share Story:

Recent Stories


Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Transforming document management into a strategic advantage for financial institutions
In this exclusive fireside chat, John Rockliffe, Pre-Sales Manager at d.velop, discusses the findings of Adapting to a Digital-Native World: Financial Services Document Management Beyond 2025 and explores how FSIs can turn document workflows into a competitive advantage.

Sanctions evasion in an era of conflict: Optimising KYC and monitoring to tackle crime
The ongoing war in Ukraine and resulting sanctions on Russia, and the continuing geopolitical tensions have resulted in an unprecedented increase in parties added to sanctions lists.