London-based FinTech Lanistar is officially launching today after raising £2 million in seed funding.

The Hammersmith-based company, offering a banking alternative, is launching with the stated aim of becoming the next £1 billion FinTech unicorn.

The funding, which has been raised through private financing and family contributions, will support Lanistar’s creation of a debit card product to help customers to ‘streamline’ their money.

Founded last year by entrepreneur and business consultant Gurhan Kiziloz, Lanistar has hired more than 45 full time staff with plans for a further 150 to be added as the company grows.

Kiziloz is hoping that the banking alternative, based on polymorphic coding technology, will be the latest entrant to the London’s thriving scene of FinTechs looking to challenge traditional banking services.

Kiziloz, chief executive of Lanistar, said: “Consumers are crying out for a hassle-free banking alternative that can make their lives easier and give them first class customer service - for too long the established banking providers have treated their customers like numbers on a spreadsheet.

“We’re investing heavily in a product that will transform the market, giving consumers a personalised, exciting experience which will fit easily into their daily lives.”

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