Curve launches in the US

UK-headquartered financial app Curve, which combines debit, credit, and loyalty cards into one, has announced its launch in the US.

The company said that take up of its platform has grown exponentially since its launch in 2018 and is now live in 31 markets around the world.

“Curve is evolving and to launch in the US is an incredibly exciting milestone for us,” said Shachar Bialick, founder and chief executive, Curve. “Americans hold four debit and credit cards on average, which we aim to simplify down to one card and one app to put people in better control of their money.

“It’s also a challenging time for consumer finances in the US Inflation is at an all time high and rate hikes are on the horizon. By empowering US customers with their finances, we hope to help more people towards a better financial future.”

The app enables its three million worldwide customers to earn personalised cashback and stack rewards, and go back in time to move past payments from one card to another.

US customers will also be able to access Curve’s latest feature, Curve Credit, which the business says is an alternative to Buy Now, Pay Later.

The service enables consumers to purchases directly using a credit line, either paid in-full at a later date or through a payment plan.

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