BNP Paribas is partnering with SIA, a payments services and infrastructure company,to support the launch of co-branded cards with commercial partners in France and other European countries.

Hospitality and hotel firm Accor will be the first corporate to benefit from the agreement to launch a new payment card in France, with a progressive roll-out in Europe.

The card, available in several versions, will offer members the opportunity to collect loyalty points when making everyday purchases and to receive additional benefits tailored to their interests.

Commenting on the move, Carlo Bovero, global head of cards and innovative payments at BNP Paribas, said: “The payment card market is undergoing a huge transformation, particularly in Europe, both functionally and technologically. Today, it is one of the major drivers enriching the customer experience and introducing higher added value services and offers.

“As a European banking group, we continuously innovate in terms of payment solutions to support customers with their new habits and aspirations. This partnership with SIA will enable us to roll out co-branded cards in France and in Europe, offering loyalty programs in various ecosystems.”

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