BBVA has introduced a new feature which allows customers to personalise their Visa virtual cards in the bank’s app.

It said that it is the first bank to roll out this feature, which uses Image Playground with Apple Intelligence technology to enable users to create unique images for their digital cards.

The Spanish bank said the service, which is a joint project with Visa, is available in Spain on virtual cards for users with iPhone 15 Pro and newer models, adding that it plans to extend the feature to physical cards soon.

The feature works by enabling BBVA customers to select the Visa card they want to personalise in the app, using one of their own images as a base or describing the image they want to create.

Image Playground will then generate several options, with the design chosen by the customer will instantly updated in the BBVA app wallet.

BBVA said there are no limits to the number of images users can create, adding that the editing process is “extremely flexible.”

The designs generated are subject to certain restrictions and usage rules agreed by both entities to protect copyrights and prevent unsuitable content.

“For decades, the image of a bank card has been rather generic and uniform for all customers,” said Javier López Chicote, head of innovation at BBVA’s retail client solutions. “At BBVA, we wanted to break away from that idea and place the customer firmly at the centre: now they can personalise the design of their card by harnessing the power of Apple Intelligence, giving it a unique style that matches their tastes.”

BBVA said the new feature is part of its ongoing strategy to integrate AI into its value proposition.

The move comes after it launched a new app in May which offers smart features such as personalised shortcuts, habit-based recommendations, streamlined functions, and an intelligent financial assistant.

In July, Mastercard launched a new AI-powered tool to allow issuers to design their own payment cards in what it claims is an industry first.

The company said that its AI Card Design Studio enables users to create customised cards quickly, easily and affordably.

The studio allows users to upload logos and product details, use AI-assisted design features, customise as needed, and instantly download brand-compliant designs.

---