AXA launches Digital Commercial Platform

AXA is launching a strategic program to develop a digital commercial platform.

The French insurance giant said the platform will aggregate different services to transform AXA’s value proposition to for commercial customers as part of the company’s Driving Progress 2023 strategic plan.

The digital commercial platform is aimed at leveraging real time data and analytics collected through satellites, drones, sensors, with AXA’s risk prevention services and the group’s underwriting and claims capabilities.

Axa said that the Digital Commercial Platform will feature two initial programs for corporate clients, with new offers being added over time. The two that are already operational are:

AXA Smart Services: a network providing risk insights, risk management capabilities and new services to support commercial clients. AXA said the ecosystem will offer clients the opportunity to monitor, in real time, all their assets, both fixed and in-transit, while also providing them access to prevention and value-added services.

AXA Climate: a science and data based open ecosystem that provides a range of sustainability services, including training, consulting, insurance, and financing, for large corporate customers, and public and financial institutions. This includes the ‘Climate School’, a digital learning platform for large corporates to upskill their employees and prepare their business for a sustainable transition.

AXA claims that the ‘Climate School’ has signed up more than 40 large corporates as clients and is being used to train more than 5 million employees since it was launched in 2021.

Scott Gunter, chief executive of AXA XL said: “We recognize that traditional insurance is no longer the sole answer to our clients’ evolving risks. With Digital Commercial Platform, we are building a platform for insurance and risk management services that will transform our value proposition and the way we operate to serve our clients. We believe that this is increasingly what clients need and will look for from their insurance partner.”

Georges Desvaux, chief strategy and business development office at AXA said: “We are at a tipping point in our innovation strategy. After having accelerated the development of our expertise and our culture of innovation throughout the company, we now want to integrate a comprehensive, data driven ecosystem of services across our key markets aligned with our main strategic priorities.”

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