Mastercard-powered digital money transfer platform Zen.com has introduced the conversion of fiat money into digital assets.

The company, which is licensed under Lithuania’s central bank, is also launching transfer of fiat currencies into any digital wallet servicing BTC, ETH or USD-T (ERC-20), with more currencies to be added.

“There is currently a lot of noise around digital assets and their popularity has increased, and yet the overall complexity of the system reduces wider adoption, especially among customers used to fiat currencies,” said Zen.com founder Dawid Rozek. “We feel that everyone should have access to their own money, regardless of whether they store their assets in a wallet, or on an exchange.”

The service currently supports Bitcoin - including instant transfers and top-ups - Ethereum, and USD-T, as well as Litecoin.

Rozek continued: “There is no shortage of online platforms that let you exchange digital assets but most of them are not simple to understand or easy to use. What’s more, on top of exchange rates being different across every platform, each of them has its own fees and hidden charges; we believe that people looking to participate in the growing market for digital assets should have a simple and safe way to access their money.”

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