Railsbank launches white label BNPL for retailers

Embedded finance platform Railsbank has launched a new white label Buy Now Pay Later (BNPL) credit service for retailers.

The solution enables retail companies to develop their own branded BNPL option that is customisable.

Railsbank said that in the current landscape, existing BNPL solution providers “prioritise their own branding and customer engagement” which leaves retailers forced to “trade off between lesser branded, legacy financing solutions with poor UX”.

The global BNPL market is now estimated to be worth $3.5 trillion by 2030, according to the company.

“Our solution means that the retailer’s customer does not see the BNPL provider’s brand, but the brand from which they are buying,” said Louisa Murray, chief operating officer, Railsbank, UK and Europe. “We want to remove distractions and allow retailers to maximise engagement with their customers.

“We believe this is a unique offering in the UK and one that will be very popular to a number of different retail verticals including fashion, homeware, travel and sports.”

    Share Story:

Recent Stories


Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Building unshakeable operational resilience in financial services
In today's rapidly evolving financial landscape, operational resilience has become a critical focus for institutions worldwide. As regulatory requirements grow more complex and cyber threats, particularly ransomware, become increasingly sophisticated, financial services providers must adapt and strengthen their defences. The intersection of compliance, technology, and security presents both challenges and opportunities.

Unleashing generative AI: A force multiplier for financial crime teams
This FStech webinar, sponsored by NICE Actimize sees industry experts examine the revolutionary impact of generative AI on financial crime operations, and provides actionable insights to enhance your compliance strategies.