Multimodal mobility company GoTo Global has joined cross-border payments provider Finaro in the Priceless Planet Coalition.

The Coalition is Mastercard’s global platform bringing together companies, banks, cities, and consumers to help promote environmental conservation.

The initiative’s primary activity is the restoration of 100 million trees alongside forestry experts from Conservation International and the World Resources Institute.

"We are proud to see that every day there are more and more companies that are aware of the need to care for the Planet and want to join our programme,” said Paloma Real, country manager at Mastercard Spain. “We have an incredible network of partners and GoTo membership in the Priceless Planet Coalition demonstrates its great concern and care for the planet."

GoTo is leading the “Allí me planto” action in Spain, with the support of Finaro, to raise awareness among its users of the importance of caring for the planet and the use of multimodal transport that guarantees sustainability.

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