Financial wellness company Northstar concludes $24m fundraise

Northstar, the financial wellness programme provider, has announced the conclusion of a $24 million fundraise.

Since December 2020, Northstar has reportedly grown its customer base by more than 600 per cent and supports organisations such as Snap, Zoom, and Virgin Orbit.

The latest funding round was led by GGV Capital and joined by new investors PayPal Ventures, Thomson Reuters Ventures, and Canvas Ventures. Existing investors M13, Workday Ventures, Parade Ventures, Foundation Capital, Designer Fund, and RRE also participated, bringing Northstar's total funding to $40 million.

“Financial wellbeing is a universal challenge, and today we face a dizzying array of complex decisions and tradeoffs, from understanding debt paydown strategies to making retirement contributions,” said Will Peng, chief executive and co-founder of Northstar. “By working with employers, we are able to solve a problem for both the employee and the employer, as work is the decision point for so many financial and life choices.”

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