Experian has announced it will launch its auto insurance comparison platform on ChatGPT, bringing its services to “millions” of consumers in the US who use OpenAI’s products.

The insurance broker said that the Experian Insurance Marketplace app will utilise conversational technology to simplify financial choices, creating a more intuitive and helpful customer experience.

Finding the right auto insurance policy has traditionally involved lengthy forms, multiple websites and unclear comparisons, with Experian saying that this results in consumers spending hours navigating options without confidence that they have secured the best rate.

The app aims to change this process into a streamlined conversation.

Within ChatGPT, Experian said users can review coverage options, compare estimated rates from more than 37 top-rated carriers, and ask follow-up questions in real time.

The app provides customers with customised recommendations which Experian said are aligned with an individual’s needs.

Instead of presenting static content, Experian said the app guides users through a process that turns questions into actionable answers “within minutes.”

Experian said the launch of the app reflects its long-term AI strategy, as well as its commitment to expanding secure, conversational financial experiences for consumers.

Over time, Experian said it plans to introduce deeper personalisation by leveraging its proprietary data, advanced analytics, and extensive carrier network to deliver more seamless insurance experiences, including the ability for consumers to progress toward purchasing coverage directly within ChatGPT.

As conversational AI continues to evolve, Experian said it expects to expand secure, consumer focused experiences across ChatGPT and other platforms, enabling individuals to make complex financial decisions.

“Consumers are increasingly using conversational AI to learn, ask questions, explore and solve meaningful financial challenges,” said Dacy Yee, president of Experian consumer services. “Making our insurance marketplace available through ChatGPT allows people to evaluate their choices naturally and potentially save more than $1,000 annually on auto coverage.”

---