Bitpanda has launched its platform in the UK, offering British investors access to over 600 digital assets, including Bitcoin, Ethereum, stablecoins, DeFi tokens and NFTs.

The Vienna-based company, which has more than seven million users across Europe, now provides the widest selection of crypto products available to UK investors. The platform covers all forms of cryptocurrency, including emerging coins, tokens, indices, and stablecoins, aiming to make cryptoassets more accessible and secure for users in the UK.

Bitpanda obtained approval from the Financial Conduct Authority (FCA) in February 2025, following a suspension of UK operations due to new financial promotion regulations. The company has stated it wants the UK to become one of its three main markets within two years.

Eric Demuth, co-founder and chief executive of Bitpanda, said the UK is a global financial centre and home to financially literate and technologically capable investors, with rising demand for cryptoassets. “We believe the UK will become one of our largest markets over the next two years, and our goal is simple: to offer the best, most secure, and most complete way to invest in cryptoassets in the UK. Today’s launch is just the beginning,” he said.

The company is also introducing Bitpanda Technology Solutions, its B2B Investment-as-a-Service infrastructure division, in the UK. This arm develops cryptoasset products for banks and fintechs, with partners including Deutsche Bank, Société Générale, Raiffeisen and LBBW.

Bitpanda has signed a multi-year agreement to become Arsenal Football Club’s official cryptocurrency trading partner. The deal includes brand presence at the Emirates Stadium, digital engagement, and exclusive content and experiences for fans, including cryptocurrency training courses.

Pantelis Kotopoulos, UK country director of Bitpanda, said, “UK investors deserve a platform that matches their ambition and at Bitpanda we've built a platform that does exactly that. We're here to offer a real alternative – with more assets, a better and more intuitive user experience, and zero tolerance for shortcuts.”

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