By Scott Thompson
Wipro Technologies has launched Wipro SmartOffers, a location based solution for banks, in partnership with Intuition Intelligence. This is primarily targeted at retail banks and the aim is to help increase coupon redemption rates significantly by delivering the right offers to the bank’s customers over the mobile or the internet. The solution leverages Wipro’s mobile based applications IP, data models and partner’s algorithms to deliver highly targeted offers. The company has teamed with Intuition Intelligence as it has a patented machine learning algorithm that applies rapid real-time learning to target coupons.
Vijay Sharma, global domain head – banking and financial services, Wipro Technologies, says: “We expect SmartOffers to enable banks to pre-empt commoditisation by building brand loyalty and creating additional revenue streams. We are already testing the concept with several banks across the globe, which gives us a first mover advantage and are very encouraged by the prospects.”