Subscribe to our e-newsletter
Privacy and cookies
Sunday 01 May 2016

LATEST NEWS

Wipro SmartOffers unveiled

Written by Scott Thompson
14/12/2012

Wipro Technologies has launched Wipro SmartOffers, a location based solution for banks, in partnership with Intuition Intelligence. This is primarily targeted at retail banks and the aim is to help increase coupon redemption rates significantly by delivering the right offers to the bank’s customers over the mobile or the internet. The solution leverages Wipro’s mobile based applications IP, data models and partner’s algorithms to deliver highly targeted offers. The company has teamed with Intuition Intelligence as it has a patented machine learning algorithm that applies rapid real-time learning to target coupons.

Vijay Sharma, global domain head – banking and financial services, Wipro Technologies, says: “We expect SmartOffers to enable banks to pre-empt commoditisation by building brand loyalty and creating additional revenue streams. We are already testing the concept with several banks across the globe, which gives us a first mover advantage and are very encouraged by the prospects.”



Related Articles

canon_banner

Card Payments
Card Payments

Michelle Stevens talks to Carl Churchill, the MD of NetPay, about technology trends in the payments industry and the company’s expansion plans

The Aspect Debate
The Aspect Debate

Michelle Stevens discusses customer communication and security in banking automation with Guy Cooper

Most read stories...
World Markets (15 minute+ time delay)
FTSE 100
6241.89
-80.51
Nikkei 225
16666.05
-624.44
S&P 500
2065.30
-10.51
Crude Oil
31.43
-0.05



canon_banner