UK mobile-based challenger Atom bank has announced the appointment of American music star will.i.am as the bank’s first strategic board advisor.

The former Black Eyes Peas star, who has a keen interest in technology, will provide the Durham-based bank with “an external perspective on culture, philanthropy and technology”.

Commenting on the announcement, will.i.am said: “Our lives are faster than ever before, but the banking industry hasn’t kept up. The scale of Atom’s ambition to help people understand and manage their money better, and its clever use of technology to give people an entire bank on their phones is awesome. I’m looking forward to working with Atom to achieve success in everything we will do together.”

Anthony Thomson, Atom founder and chairman, added: “Like us, will.i.am believes that technology can better and simplify our lives, which is at the heart of all that we are passionate about at Atom. As we develop the range of products and services on offer to customers, will.i.am’s unique view on the world and knowledge of future trends will be a great asset for us.”

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