Welcome Real-time has announced the availability of the Welcome Analytics Portal. Complementing its Welcome XLS solution, this is a Business Intelligence (BI) tool designed for retail banks running loyalty schemes. It is based on technology powered by Qlikview from Qliktech and enables business users to slice, dice and drill down on their data.

The tool benefits both retail banks and participating merchants. Both parties can access the data directly related to their business and build better insights into their customers’ behaviour through reports, graphs and tables displaying customers’ spending behaviour and engagement.

It has already been adopted by Alpha Bank in Greece, which operates Alpha Bank Bonus, a points-based loyalty offering. Leonidas Kassoumis, senior manager of the consumer financing division at Alpha Bank, says: “The Welcome Analytics Portal helps us to identify opportunities to target promotions both for the bank and our retail partners, encouraging our customers to use their Alpha Bank payment cards more frequently. This helps us achieve a much better level of customer engagement that delivers more transactions for the bank, incremental revenue for our retail partners but more importantly, happy customers.”

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