Bill Safran, former CEO at Trigold, has launched a new business called Vizolution. Aimed at banks and insurance companies, the company is launching with its first product called vScreen which uses patented screen sharing technology and enables call centre staff and advisers to demonstrate their products on the client’s computer while working from their own office.

Vizolution has been three years in development and its vScreen solution has been piloted with five of the largest UK banks and insurance providers in the UK. The company says that, during the pilot the solution was proven to improve sales by over 20 per cent, this was achieved through greater engagement of the customer by using visuals, including slides, calculators and illustrations. Added sales improvement resulted from the elimination of breaks in the sales process through the use of vScreen’s electronic signature functionality and the secure delivery of documents. It also improved customer satisfaction by providing a more engaging and entertaining process for the customer.

Safran says: “vScreen will revolutionise the financial services market. It enables businesses to better engage their customers remotely through instant and easy screen sharing. It enables substantial improvements in sales productivity and customer satisfaction, whilst reducing compliance risk. It also increases the level of trust and understanding from the customer. We have trialled it extensively and it is a mark of its effectiveness that two such large providers have committed to working with us straight from launch.”

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