US broker launches Facebook Messenger bot
Written by Anthony Strzalek
US brokerage firm TD Ameritrade has announced the launch of an AI bot for Facebook Messenger, allowing investors to access the markets and their investments wherever they are.
The new bot provides market updates, investor education and client account access to retail investors through Facebook Messenger. Client support specialists can also intervene or, at any time, clients can proactively connect with a person.
Vijay Sankaran, chief information officer for TD Ameritrade, said: “We live in incredible times – not just the flurry of new technologies, but the way those technologies are changing behaviours and lives. Consumers are interacting with companies in more ways than ever before, and it is incumbent upon us to constantly strive to meet and exceed our clients’ expectations in new ways.”
“When it comes to something as personal as money, people often have complex questions that only a human can answer. But, they also have lots of questions about simpler things, like where to find an IRA statement or how to reset a password, and AI gives an intelligent assistant that can answer those things anytime, anywhere.”
To access the bot, consumers can simply connect with TD Ameritrade on Facebook Messenger.