Silicon Valley Bank has provided Brandwatch with a £1.5million venture debt facility. This will allow the UK-based outfit to expand globally and invest in product innovation. It follows equity funding raised in March 2012, led by Nauta Capital.

Brandwatch, which is headquartered in Brighton and also operates in the US and Germany, provides monitoring and analytical services that help enterprises research, monitor and engage with social media. Launched in 2007, the company’s services are now used by more than 700 gbrands and agencies, including HSBC, DDB and Ipsos.

Erin Lockwood, director of accelerator and growth for Silicon Valley Bank’s UK branch, says: “We are proud to be part of Brandwatch’s growth. It is an example of an innovative UK startup which is making a real impact in a thriving sector. Silicon Valley Bank has been supporting technology companies for 30 years and we are dedicated to helping businesses like Brandwatch succeed.”

Giles Palmer, chief executive at Brandwatch, comments: “As our industry begins to gather pace, this additional funding will allow us to focus on leading the market with innovative products. In addition, we can now hire more of the right people and further build on the success we have achieved so far. With Silicon Valley Bank’s support, we hope to extend our global reach and expand our presence within the sector.”

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