Selftrade, the UK execution-only stockbroker, has appointed Greenlight to manage the search engine optimisation (SEO) of its new website launched in December.

Selftrade offers a platform on which its customers can manage day-to-day trading, tax-efficient investing and investment planning through a range of accounts. Greenlight has been tasked with assisting it in improving website authority to help it achieve its goals for increasing traffic to the site through natural search in 2013. The digital marketing agency will provide technical and relevancy recommendations on the optimisation of the new site, build its authority in search engines and ensure Selftrade secures the best possible position in the search engine results. Working with the company’s internal teams, Greenlight will also devise and implement on-going creative outreach campaigns to raise awareness of the brand and continue to build and improve the new site’s authority and visibility for the firm’s core products and services.

Mark Pearson, chief marketing officer at Selftrade, comments: “Throughout the pitch process, the Greenlight team demonstrated expertise in their knowledge of FSA regulated companies and financial services across retail broking and banking. They provided clear thinking on strategy backed by a roadmap of activities and deliverables, and the ability to align SEO with other channels.”

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