Santander and IBM have announced a collaboration to boost client experience by creating a suite of customer service apps designed to support the bank’s 11,000 employees.

The suite of IBM MobileFirst for iOS apps aims to support the banking group’s digital transformation and “give employees the tools to create deeper engagements with their customers”.

These custom-builtapps will be rolled out across more than 11,000 iOS devices, changing how Santander’s commercial network employees, including those supporting corporate, SME, private and retail banking, approach their day-to-day activities.

Using iPhone, Santander employees can expect to have immediate access to up-to-date information on products, services, and clients, allowing them to make better recommendations to customers on bank products.

Javier Cuenca, ‎managing director of technology and operations at Area Banco Santander, said: “Innovation is one of Banco Santander’s identity signs. Collaborating with IBM will help us accelerate our digital transformation and improve the client experience to anticipate customer needs.”

Gareth Mackown, European mobile and Apple leader at IBM, added: “Santander is committed to reinventing how it conducts business, beginning with creating new ways for bank employees to engage with business customers for an exceptional banking experience.

“Through our partnership with Apple, we’re putting innovative, data-driven mobile solutions in the hands of Santander’s employees to empower them with information that transforms the way they approach customer service.”

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